‘It is hard to imagine a more timely book … much of the modern world will make more sense having read it.’ The Times
‘Brilliant and authoritative’ – Alex Bellos, author of Alex’s Adventures in Numberland.

This book could not be more relevant to today’s world. Published just as the world went into lockdown, this is up to date and very readable. The Rules of Contagion offers compelling insights into human behaviour and explains how we can get better at predicting what happens next. Along the way, Adam Kucharski explores how innovations spread through friendship networks, what links computer viruses with folk stories – and why the most useful predictions aren’t necessarily the ones that come true.